Smartvideo judged a winner in the 2021 UK Enterprise Awards

UK Enterprise Awards

Smartvideo Ltd, a provider of video services to businesses and organisations, has scooped an award in the prestigious 2021 UK Enterprise Awards.

Judges voted Smartvideo as the winner in the category: Best Video Production & Marketing Company – Northern Ireland.

They praised the company’s unique mix of services covering video production, video marketing, animation, 3D virtual tours and live streaming as a superb offering to its customers.

Particularly praised was a willingness to innovate and use of technology to help its customers with marketing and awareness initiatives.

Now in its fifth year, the SME UK Enterprise Awards continues to recognise SMEs of all sizes who are endeavouring to bettering business in their industries.

Smartvideo has been providing video services to customers since 2014, creating more than 600 videos.

Managing Director Paul Connolly said: “We’re delighted to win an award in this UK-wide competition.

“We always strive to provide quality and innovation to the businesses, organisations and public sector bodies we work with.”

He added: “Company values haven’t changed since its establishment in 2014, but our products have.

“We started life as a video news agency but have since developed into producing commercial videos and other products to help customers with marketing and brand awareness.


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How to livestream your meeting for a bigger audience

We’ll remember 2020 and 2021 for some difficult reasons, but also for some better ones – workplaces changed and livestream became a key marketing tool.

For businesses, charities, public bodies and other organisations, livestreaming is a great way to spread your message.

You can now reach new audiences for your business breakfast or charity news launch from the comfort of their own home or office.

Now you can:

  • Inform
  • Educate
  • Grow your influence
  • Launch new products or initiatives
  • and hold news and other events.

No serious business or organisation wants to hold an event over Zoom. It’s unnatural and a poor experience.

The modern way is to invite some people to your physical event – and invite a whole lot more to attend and engage online.

Setting aside poor-quality smartphone streaming, there are two options for livestreaming. You can pay a small fortune to an AV company (the kind you see at conferences with multiple camera people and a mixing desk), or you can use a dedicated livestreaming camera.

For smaller events, we recommend the latter. But how do you do it?


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Smartvideo unveils new branding and website

Smartvideo today unveiled a new brand makeover – and a smart new website to go with it.

The Northern Ireland-based video company is now the proud possessor of a new site courtesy of Brandlogik, a design agency founded by Eugene Burns with a reputation for world class design and creative thinking.

The website and new branding replace previous branding and online presence dating back four years.

Smartvideo is the essential go-to place for video production, animated marketing videos, 3D virtual tours and video marketing in Northern Ireland.

SmartVideo managing director Paul Connolly said: “I’m very proud of our new design and website.

“It’s a bold but sophisticated look that tells both of our passion for video and technology but also signals confidence and the future direction we want to take the company.

“As well as video production, we offer a range of other services to businesses and organisations to help them grow awareness and sales.

“Video is a critical part of the modern marketing mix, and we offer a range of services to help businesses grow – from scripting to video production, animated explainers, virtual tours and live-streaming for small events.”

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10 ways NI community organisations can use video to boost their public profile

Across Northern Ireland, thousands of community groups work ceaselessly to improve the quality of life for the public’s benefit.

The Northern Ireland Council for Voluntary Action (NICVA) currently fund 1033 organisations in the voluntary and community sector.

In order for your community group to known as a reputable organisation it is important that its core objectives, role in society and who it aims to help are largely acknowledged and understood by the public.

One way to increase this awareness and get maximum exposure, particularly online, is through the use of video.


But how?

Here are some ideas on how your community group can use videos:

  • Campaign Video: engage a larger audience for your current events or fundraisers by showing them how you help
  • Social media teasers: create clips and tease them on social media to create a buzz and attract volunteers or members.
  • Corporate Video for your website: introduce your group and share the details of what you do and who you help
  • Video news release: got something to say? Don’t just bang out a press release and photo and hope for the best. Send out a video on social media
  • Staff testimonials: have volunteers and workers describe what they do and why they enjoy helping others
  • Personalised ‘Thank You’ videos: a thoughtful way to thank investors or volunteers who have helped to run the group and encourage their further support
  • Case studies: by interviewing the people who benefit from your group, the public can see the value of what you are doing
  • Live videos: by uploading live feed from your events to your social media, your message and work can be reached by a much greater audience
  • Promotional clips: video footage of what your community group does in action that can be played at events
  • About Us: give a visual history of the development of your group and how it has grown and become what it is today

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