Smartvideo unveils new branding and website

Smartvideo today unveiled a new brand makeover – and a smart new website to go with it.

The Northern Ireland-based video company is now the proud possessor of a new site courtesy of Brandlogik, a design agency founded by Eugene Burns with a reputation for world class design and creative thinking.

The website and new branding replace previous branding and online presence dating back four years.

Smartvideo is the essential go-to place for video production, animated marketing videos, 3D virtual tours and video marketing in Northern Ireland.

SmartVideo managing director Paul Connolly said: “I’m very proud of our new design and website.

“It’s a bold but sophisticated look that tells both of our passion for video and technology but also signals confidence and the future direction we want to take the company.

“As well as video production, we offer a range of other services to businesses and organisations to help them grow awareness and sales.

“Video is a critical part of the modern marketing mix, and we offer a range of services to help businesses grow – from scripting to video production, animated explainers, virtual tours and live-streaming for small events.”

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10 ways NI community organisations can use video to boost their public profile

Across Northern Ireland, thousands of community groups work ceaselessly to improve the quality of life for the public’s benefit.

The Northern Ireland Council for Voluntary Action (NICVA) currently fund 1033 organisations in the voluntary and community sector.

In order for your community group to known as a reputable organisation it is important that its core objectives, role in society and who it aims to help are largely acknowledged and understood by the public.

One way to increase this awareness and get maximum exposure, particularly online, is through the use of video.

 

But how?

Here are some ideas on how your community group can use videos:

  • Campaign Video: engage a larger audience for your current events or fundraisers by showing them how you help
  • Social media teasers: create clips and tease them on social media to create a buzz and attract volunteers or members.
  • Corporate Video for your website: introduce your group and share the details of what you do and who you help
  • Video news release: got something to say? Don’t just bang out a press release and photo and hope for the best. Send out a video on social media
  • Staff testimonials: have volunteers and workers describe what they do and why they enjoy helping others
  • Personalised ‘Thank You’ videos: a thoughtful way to thank investors or volunteers who have helped to run the group and encourage their further support
  • Case studies: by interviewing the people who benefit from your group, the public can see the value of what you are doing
  • Live videos: by uploading live feed from your events to your social media, your message and work can be reached by a much greater audience
  • Promotional clips: video footage of what your community group does in action that can be played at events
  • About Us: give a visual history of the development of your group and how it has grown and become what it is today

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