Explainer video as part of a strategic plan for Northern Ireland’s largest rural youth organisation
The YFCU is Northern Ireland’s largest rural youth organisation. The charity was setting out its strategic vision for the next three years, overhauling its priorities and objectives.
The organisation knew an animated explainer video would communicate these objectives in a simple and entertaining way – much better than any written summary.
We worked with YFCU to turn their strategic overview into a video script, create the right characters, a storyboard and then to make this partially-bespoke premium animated explainer video.
Additionally, stills were taken from the explainer to be used in the printed strategic plan document to ensure consistency of style across the campaign.
A video for Northern Ireland’s largest rural youth organisation