Extern is Ireland’s leading social justice charity. The organisation wanted to launch a campaign to fund-raise for its Safe Havens and to further grow awareness of its work.
Extern’s safe haven had developed a great concept for its video, and we worked with them on scripting, casting, filming on location, etc. to create this online advert.
The campaign was widely praised and helped achieve the objectives set out. Extern is the official charity of Ulster Rugby and a second edit was created to be shown on big screens at Kingspan Stadium aimed at driving text donations from fans.